sockbun86 posted an update 9 months ago
Web developers and SEO teams remain located in a continuous feud divided by way of a line within the Google sandbox. Both sides support their respective crafts, each believing their job is important to online success.
Also, the SEO team must bring customers. The other must communicate brand experience. Are both essential, yet employ unique techniques and concepts. How do website design and SEO live together in harmony?
The structure Team
Web developers create websites together with the client’s audience in your mind.
Many times they feel a user’s experience dictates success. An easy "build it and they will come" mindset pervades their method of site design. It gets better bad.
At the standard level, creative teams long to tell a story. Through design and replica, the group takes a brand name crafts some sort of correctly. They built an internet site which has a look and theme; an idea and flavour. Often, the simplest way to show a message is via more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is now more widespread with increased broadband penetration.
Designers need to make using these technologies given that they engage the person. Technological integration helps tell the emblem story and bring design one’s. If Flash or Silverlight is likely to make the entire site experience more enticing and interactive, then designers should implement them accordingly.
The SEO Team
In case a designer tells a tale, then the search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a website must be seen to become heard.
Now here is a surprise. Remember those cool technologies the creative team really wants to use? Well, SEO would like to rely on them too. They’re more cautious.
While an SEO-friendly website does not need being straight HTML, SEO teams must take under consideration crawls. Regardless of whether a site uses AJAX, key content has to be accessible to spiders for indexing.
This is when both the teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. What is more important: the experience or even the traffic? Which argument is correct?
It cannot be about Search engine marketing. In the event you drive traffic towards a web site and user experience is sub-par, you disappoint not only the consumer though the client too. Conversely, what good can be an eye-catching website if it’s impossible to find it? The world wide web is big enough either way experimental website creation and check optimization. It can be adequate.
While not a simple task, the net designer and check engine engineer will get solutions to achieve both creative and look interest without sacrificing the integrity of either.
The important thing to such compromises is education. Creative should be aware of how SEO works; SEO must be aware of the significance of certain design elements to branding and messaging. Both should also consider how visitors will get to the site. Can they find it solely through search? Or will a media blitz (including social media marketing) help push traffic towards the web page? Each one of these elements have to be considered when negotiating design and optimization issues.
You (The customer) Comes First
Regardless of department affiliation, our web site designers and SEO engineer will place your (client) interests before their own. Clients want both brand identity and appearance visibility. The creative and SEO teams must reserve their feud to meet up with such expectations.
Sometimes you may have to forgo a youtube video splash page, or perhaps you might need to optimize a Flash microsite. In case you disagree together with the other department’s tactics, you continue to need the crooks to achieve project objectives. Our client matters. You matters.
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